- Learn to learn
- Self aware
- Find the romance
- Media is cheap
- Dialog not monolog
- Brand yourself
He discussed 'street style' blogs as opposed to company ones like Style.com and CNN.com. There was a part where he said personable blogs are more honest; they give the editor's point of view. He also explained the difference between 'street style' blogs, personal blogs, and those blogs who 'steal' content and photos from the Internet. According to Scott, 'the most interesting blogs are personalized'; made into something consistent.
The rest of the lecture was discussing the trick of advertising. He emphasized that brands like to advertise on blogs that represent core values; brands like honesty and it's that honesty that they look at and say they want to invest in. It's like they want to know that they are talking to a real person. The trick is finding a brand that will sponsor your artistic expression. He also stated that bloggers must realize that they are working for the brand and not vice versa.
The last part of the lecture was Q&A. Very good questions asked...like, 'how do you get a person you don't know to take a picture?' Scott said you just ask them. Be bold. You're going to get a lot of 'no thank you' answers. But keep pursuing because you will get a yes eventually. He said that he had a good day in Harlem yesterday. A good day was 4 photos of 4 different individuals.
All in all, it was a really good lecture. I enjoyed it and so did my daughter.
More pics from the lecture...
My daughter and Scott Schuman
This part of my post is for anyone who plans on visiting Atlanta soon, or who lives in Atlanta (and surrounding areas). There are many events coming up. Here are some...
Night of Spectacles, an eyewear fashion event
Saturday, April 30 @ 7:00pm
At Mason Murer Fine Art in Atlanta
Peace, Love and Pure 2011 Fashion Show
Sunday, May 1 @ 2:00pm
The Buckhead Theatre
Stuart Weitzman Fall 2011 Trunk Show
Friday, April 29 @ 10:00am - 9:00pm
Glamorous Styles Fashion Show -Spring 2011
Sunday, May 1 @ 4:00pm
Holiday Inn Select
Thursday, April 28 @ 11:00am
Hilderbrand Court Shopping Center in Roswell
Event phone (404) 843-9600
Kontrol Magazine 2nd Year Anniversary & Grand Opening Of Encore Restaurant
Saturday, April 30 8:00pm - midnight
Red Carpet 7:30pm - 8:30pm
Seven 12 Magazine Launch Party - Hosted by 100 Entertainment, LLC
Friday, May 13 @ 8:00pm
The Loft at Castleberry Hill
Georgia Bridal Show
Sunday, June 26 @ 12:00pm
ANA M Clothing Launch Fashion Show to benefit Women on the Move
Saturday, May 7 @ 7:30pm
Atlanta International Fashion Week
The Biltmore Hotel
For More Info:
That's all for now! Until tomorrow!